The minute Yell salespeople catch your scent, they’ll be humping your leg begging for money in exchange for crap web services to a backdrop of corporate fraud.
Marketing
“Let’s Talk About Meee!” The Age-old Problem of Insufferable Self-focussed Business Websites 😒
It’s no wonder businesses fail when marketing activities are treated like an afterthought, with the smoking gun being their own inward self obsession.
Attract! Seduce! Sell! Use Your Website as a Marketing Funnel 👥
Want to attract more leads but avoid time wasters? Want to talk to the right prospects and sell without hassle? You need a marketing funnel.
What Does a Serious Business Website Realistically Cost? 💷
Let’s sit down and discuss the time, skill, methods, knowledge and true fees involved for the build and launch of a business website that actually helps you sell.
Local Businesses: Crush Your Competitors with Marketing That Isn’t Crap ☠️
Most local business marketing is shockingly bad – if it exists at all. While a rival’s website may look okay, the ineffective content on it may just inspire you to become a dominant player.
Why and for What Purpose Does Your Website Actually Exist? 🤔
If you’re planning to build a business website, or have one already, take a step back to consider the big picture and long-term strategy for attracting visitors.
Use Your Business Website to Demonstrate Trust and Responsibility ⚓
Analyse your business with a fine-tooth comb and create web pages that show you’re trustworthy, competent and legally compliant. Don’t lose out to competitors who are already taking the extra steps to win the confidence of their customers.
Before You Advertise Your Website, Take a Good Look at It 👀
Are you thinking of running online ads to promote your website? Before you do that, make sure you’re not just pouring water in a bucket full of holes.
How Your Website’s “About” Page Helps Prospects Know and Trust You ❤️
Every half-decent business has something useful to say to potential customers, so bring this information to the forefront on the “about” page.
How Online Customer Reviews Boost Your Business
If you’re not actively building a repository of online reviews, you’re missing out on the powerful future marketing pipeline opportunity known as social proof.
9 Efficient Ways To Promote Your Business Website
Here’s a snapshot of some creatively scrappy underdog methods for business website promotions that don’t rely on the instability of search engines.
The Search Engine Problem: “Why is My Website Not Ranking?” 😶
The world’s best known webpage has a mesmerising monopoly on commerce and communications, which is a big problem for us small businesses.
Why Local Businesses Should Use SoundCloud
How and why small/medium businesses can get started for free using SoundCloud to market products/services using informative, conversational content.
A Clever Web Server Trick to Make It Easy for Customers to Write Google Reviews ✅
How to configure your web server to redirect a short URL to the long complicated Google review URL so customers can easily leave a review.
How to Avoid Classic Graphic Design Logo Mistakes 🙄
Darren and Lee discuss the damage done to brands by ill-conceived business logos, and how to avoid classic mistakes real designers will always spot.
Getting Started with Small Business Content Marketing 🚀
How to begin attracting and nurturing potential customers using your website with useful, informative, educational, problem-solving marketing content.
Rank Your Website in Google Using Free Online Biz Directories
Small businesses can publish their business information on free high quality business directories to get backlinks, citations and rankings.
Introduction to Local Business Website Keywords
Most first-time local business webmasters either pay no attention to their keywords or go overboard on “keyword stuffing” with devastating consequences.