Darren and Lee discuss strong design concepts, the damage done to brands by ill-conceived business logos, and how to avoid classic mistakes real designers will always spot.
Don’t have time to watch a 40 minute video? You can fly through the embedded slides below.
In the Presentation
- What is graphic design?
- Logo ideas that communicate clearly
- Why so much bad graphic design exists
- Why businesses produce weak logo concepts
- How NOT to design a logo
- Famous logo examples
- Why you should invest in a strong design idea
- Sending provisional ideas to a client
Logo Design Gone Wrong…
In the video discussion we talk about (and laugh at) Logo Design Gone Wrong: 10 Offbeat Examples
The first example of a confusing logo concept. Logos like this should never be approved.
Shocking example of a logo gone wrong. How do people not notice these things?
All this needs is a couple of spaces so the words do not run into one another.
Another example of how bad typeface can confuse the message the business is sending.
Oh, come on!!
It’s got to the point where you’d wonder if someone did this on purpose! What was this even TRYING to advertise?
Small Businesses Copying Big Brands
This is an example of corporate identity. Small businesses with tiny budgets in a competitive market ought steer clear of logo concepts such as this. It’s too abstract.
Another example of a meaningless logo concept. Samsung’s huge advertising budget makes all the difference to their sales, whereas a small business without a big ad budget needs to work harder to communicate with what they have.
Please do not settle for a logo like this. It could be done so much better.
