Based inΒ Ilkeston, Derbyshire, and serving Derby, Nottingham, and the wider area, I solve digital marketing issues for small and medium businesses.
A Personalised In-depth Web Service Just For You
Do you need to create, fix or improve your website? Want to do better?
Perhaps you have the following issues:
- β‘οΈ Your business needs a new website but you don’t know where to start or who to trust
- β‘οΈ Your current website has broken or failed somehow and needs to be fixed
- β‘οΈ Your current website is no longer fit for purpose or is out of date
What Does Your Business Need?
Contact me and explain your situation briefly using the email form.
I can either crack on with a website fix if that’s all you need, or in other cases, we may need to arrange an initial 15 minute call to see whether or not we should embark on a new project β such as building a full website.
Building a New Website
I build most websites using WordPress. If you’re doing less than Β£30m in annual revenue, WordPress will be fine… unless there’s some special requirement that excludes it.Β
WordPress is a well known, powerful publishing platform ideal for building a wide range of website types.
Commercial or Non-profit, government or political, WordPress has been relied upon by millions of websites all over the world since the mid 2000s.
Websites Built with WordPress Are Ideal for Small Businesses
All these website “solutions” have trade offs, though. There’s Wix, Shopify, Magento, Drupal, Joomla, Sanity, and lots of other systems that don’t really have the same magic and flexibility that WordPress brings to the table for small businesses.
Word of warning: you really do want to stay away from websites built by Yell since you don’t even own the website β they do.
Learn more about choosing between WordPress and an entirely custom-built website.
Fees Charged for Building a New Website
I put together the following video to shed some light on the time, skill, methods, knowledge and fees involved for the build and launch of a website.
Making the Website Build Process Go Smoothly
If we embark on building a new website, it has to be done right. Emails get lost, and things that are said/agreed might be forgotten. It’s a headache.
Therefore a simple project management system will be used for keeping the “to-do”, “in progress” and “done” list in one place. You’ll be given access to this.
Domain, Website Hosting and Other Software
As part of any new website project, I’ll help you choose and purchase webhosting, domains, security certificates etc.
You’d have control of these accounts including usernames and passwords.
I’ll also create a professional email inbox that receives messages from a website contact form.
Appointment Booking Software for Your Website
Online calendar systems can be integrated into your website as a way for people to book enquiries, attend workshops, have consultations, etc.
I will guide you in choosing the right software, and then configure and integrate it with your website.
Marketing with Content and Copywriting
Good business messaging and positioning is key, otherwise, you look and sound like everyone else in your market.
A website with good content is an opportunity to demonstrate knowledge, expertise, competence, wisdom, and trustworthiness.Β
Written words are probably THE most important part, whether it’s a sales letter or an outline for a video. Marketing and communication is the entire purpose of the website… yet the average small business overlooks this or makes it a low priority.
I’ll help you with the writing.
Suspects, Prospects, Buyers
Any business really needs to think of itself as a funnel. Basically, suspects and prospects go in the top, and buyers come out of the bottom.
More Hands Off, Less Pressure to “Sell”
All of this content can work as a 24 hour sales team. It helps take pressure off whoever deals with enquiries. Rather than repeat yourself on the phone as much, have these videos answering common questions.Β
Niching Down
It’s a good idea to divide everything you want to say on a website into individual pages. Break it down.
An electrician, for example, might divide their service offering into “domestic” and “commercial”, with sub sections under each of those pages.
Messaging, Targeting, Tone of Language
The clever electrician would actually build two separate websites β one targeting domestic work and the other targeting commercial work. Two different types of customer, and therefore two different websites with their own style and tone.Β
Of course, on paper, this would all be run under one company, but each website functions as an independent funnel and separate brand.
Fixing Broken Stuff
Has something broken on your site? Whatever it is, I can investigate. Frequently, I’ll call up your host and spend time on the phone figuring out the problem.Β
All Sites are Mobile Friendly
All the sites I build work well on smaller devices, like smartphones, which in most cases is the first thing people reach for when they access the internet.
Getting a website fast involves many tactics such as converting all images to better formats like WEBP, and applying a CDN such as Cloudflare.
Small Business Websites That Help You Sell
Do you manage or own a small business? Do you need someone to help you with everything or just certain aspects of a website?
Letβs arrange an initial 15 minute call.
Services
π» Website Services
- π Web design
- βοΈ Web development
- π SEO
- π eCommerce
- πΌ WordPress
- π§ Admin and maintenance
- π Graphic logo design
- β¨οΈ Content writing
- π§ Email marketing
- π‘οΈ Domain security certificates