Based inΒ Ilkeston, Derbyshire, and serving Derby, Nottingham, and the wider area, I solve digital marketing issues for small and medium businesses.
A Personalised In-depth Web Service Just For You
Do you need to create, fix or improve your website? Want to do better?
Perhaps you have the following issues:
- β‘οΈ Your business needs a new website but you don’t know where to start or who to trust
- β‘οΈ Your current website has broken or failed somehow and needs to be fixed
- β‘οΈ Your current website is no longer fit for purpose or is out of date
What Does Your Business Need?
Contact me and explain your situation briefly using the email form.
I can either crack on with a website fix or we may need to arrange an initial 15 minute call to see whether or not we should embark on a new project β such as building a full website.
Building a New Website
I build most websites using WordPress. If you’re doing less than Β£30m in annual revenue, WordPress will be fine… unless there’s some special requirement that excludes it.Β
WordPress is a well known, powerful publishing platform ideal for building a wide range of website types.
Commercial or Non-profit, government or political, WordPress has been relied upon by millions of websites all over the world since the mid 2000s.
Websites Built with WordPress Are Ideal for Small Businesses
All these website “systems” have trade offs, though. There’s Wix, Shopify, Magento, Drupal, Joomla, Sanity, and others that don’t really have the same magic and flexibility that WordPress brings to the table for small businesses.
Learn more about choosing between WordPress and an entirely custom-built website, and please, stay away from Yell.
Fees Charged for Building a New Website
The following video sheds light on the time, skill, methods, knowledge and fees involved for the build and launch of a website.
Making the Website Build Process Go Smoothly
If we embark on building a new website, it has to be done right. Emails get lost, and things that are said/agreed might be forgotten. It’s a headache.
Therefore a simple project management system will be used for keeping the “to-do”, “in progress” and “done” list in one place. You’ll be given access to this although I will manage the tasks.
Domain, Website Hosting and Other Software
As part of any new website project, I’ll help you choose and purchase webhosting, domains, security certificates etc.
You’d have control of these accounts including usernames and passwords.
Appointment Booking Software for Your Website
Online calendar systems can be integrated into your website as a way for people to book enquiries, attend workshops, have consultations, etc.
Not all businesses need this, but most of them can benefit purely from a time management perspective.
I will guide you in choosing the right software, and then configure and integrate it with your website β only if you need/want it.
Marketing with Content and Copywriting
Good business messaging and positioning is key, otherwise, you look and sound like everyone else in your market.
A website with good content is an opportunity to demonstrate knowledge, expertise, competence, wisdom, and trustworthiness.Β
Written words are THE most important part, whether it’s a sales letter or what is said in a video. Marketing and communication is the entire purpose of the website… yet the average small business overlooks this or makes it a low priority.
I’ll help you with the writing.
Suspects, Prospects, Buyers
Any business really needs to think of itself as a funnel. Basically, suspects and prospects go in the top, and buyers come out of the bottom.
The pages we choose to create for the website should hit critical parts of the funnel β starting with the “bottom” of the funnel.
More Hands Off, Less Pressure to “Sell”
Good online content can work as a 24 hour sales team. Whether it’s videos, podcasts, articles, blogs, eBooks or other pieces of key content, it all helps take pressure off whoever deals with enquiries and whoever does the selling.
Rather than repeat the same information on the phone as much, or trying to persuade or convince people, let your content be your assistant.
A well-optimised website set up for sales conversions (by explaining your products/services in a helpful way) works for your 24/7. Take this approach to your business, and you might be able to take time off or go on holiday simply because the way customers learn about how you can help them is more hands off.
Niching Down
It’s a good idea to divide everything you want to say on a website into individual pages. Break it down.
An electrician, for example, might divide their service offering into “domestic” and “commercial”, with sub sections under each of those pages.Β
Messaging, Targeting, Tone of Language
The clever electrician would actually build two separate websites β one targeting domestic work and the other targeting commercial work. Two different types of customer, and therefore two different websites with their own style and tone.Β
Of course, on paper, this would all be run under one company, but each website functions as an independent funnel and separate brand.
Fixing Broken Stuff
Ok, entire website build aside, has something broken on your site? Whatever it is, I can investigate. I may need to call up your host on the phone and figure out the problem/solution.Β
For that, we’d have to arrange the safe/secure transfer of any login password credentials so I can access the products/services you use for your current website. I’ll guide you on this.
All Sites are Mobile Friendly
One more thing… all the sites I build work well on smaller devices, like smartphones, which in most cases is the first thing people reach for when they access the internet.
We’re no longer living in a “fixed-width website world”, but one where everything is fluid and adaptable to different devices. Things have to load on small devices, which means tweaking and optimising everything so it isn’t horribly slow.
Getting a website to go fast involves many tactics: such as converting all images to better formats like WEBP, and applying a CDN such as Cloudflare.
Small Business Websites That Help You Sell
Do you manage or own a small business? Do you need someone to help you with everything or just certain aspects of a website?
Letβs arrange an initial 15 minute call.
Services
π» Website Services
- π Web design
- βοΈ Web development
- π SEO
- π eCommerce
- πΌ WordPress
- π§ Admin and maintenance
- π Graphic logo design
- β¨οΈ Content writing
- π§ Email marketing
- π‘οΈ Domain security certificates
What Else Do I Do?
- π Remote/Phone Consulting
- π In Person Consulting