Google Plus Local is now known as the Google Business Profile, and although this video is quite out of date, the principle is the same.
In this video we’ll take a quick look at a valuable business tool known as Google Plus Local and how it can help your small or local business from a search engine perspective.
We’ll also talk about customisation options because you always want to have a Google Plus Local listing that is visually appealing and consistent with your existing web design.
A Google Plus Page comes in two flavours
It’s worth pointing out a few distinctions you should make between the various Google Plus Pages. There are two Google Plus Page types;
- The Google Plus Local Page
- The Google Plus Brand Page
Local pages are for a business with a physical address and are integrated with Google Maps.
It is absolutely worth getting yourself listed and connecting the G+ Plus Local Page to your website.
You will be putting your business on the Google Map and increasing your chances of being found.
Remember that Google favour their own products and services when you do a search for something in their search engine.
- It’s their platform, and they are a business.
- It’s their house, their rules, their sandpit, their toys.
Take advantage of this situation, leverage the tools Google are providing, and make it part of your long term small business strategy.